Brand8 PR appointed by cloud computing hosting company virtualDCS

Just as a century ago companies stopped generating their own power through steam engines and plugged into the electricity grid, businesses today can dispense with their servers and access all of their information by placing it within secure data centres connected to the internet’s global computing network.

This is called ‘cloud computing’ and virtualDCS utilises the technology to provide hosting and disaster recovery services which provide businesses with significant cost savings and improved IT availability. Cloud computing is growing quickly and is being adopted by the UK Government to help it save 20 per cent of its IT budget whilst Microsoft has recently launched a cloud version of its Office software.

Richard May, director of virtualDCS, commented: “We appointed Brand8 PR after a three-way pitch because they demonstrated a clear understanding of our offer and proposed integrated activity focused on raising our profile and creating the environment for sales. With cloud computing rapidly shifting the way in which businesses manage their IT, we’re looking forward to working with the Brand8 PR team to help create commercial opportunities.”

Using cloud computing immediately cuts capital expenditure as the expensive hardware traditionally required is not needed and it also provides unprecedented availability and scalability. Additionally, cloud computing has been proven to be 80 per cent more energy efficient than using physical servers.

Brand8 PR managing director, Rob Smith, said: “Organisations which embrace cloud computing will make themselves more cost effective, responsive and flexible which are all attributes that help underpin growth. What virtualDCS does delivers tangible business benefits and seriously questions the validity and cost of physical servers. The cloud isn’t going to go away, its applications are only going to become more varied and larger in scale and virtualDCS is perfectly positioned to capitalise on this opportunity.”

virtualDCS was established in 2008 by Richard May, John Murray and Dan Nichols who were previously architects of the hosting services business for a FTSE-listed IT services provider. They formed virtualDCS to give clarity to cloud computing by confidently delivering robust services underpinned by outstanding levels of client care.