Business Link: Developing and Bringing New Ideas to Market

14th April 2011 - Rose Bowl, Leeds
The successful exploitation of new ideas is the key business process that enables SME businesses to compete effectively in the increasingly competitive global environment. This seminar explores the principles of the creative process to show participants how to develop ways of producing new and innovative ideas both in groups and individually.

This seminar explores the principles of the creative process to show participants how to develop ways of producing new and innovative ideas both in groups and individually. It will look at decision making tools to aid speedy implementation and show SMEs how to protect their investments in new products and reap the rewards they deserve.

 

Aimed At
SME’s who want to develop more effective ways of producing new and innovative ideas and products.

 
Main Points
As a result of attending the course you will be able to:
  • Understand the way we think to develop an individual and corporate approach to creative thinking.

     
  • Establish frameworks for the production of effective and relevant ideas.

     
  • Use a wide range of creative thinking techniques to suit the objectives of the development programme.

     
  • Select and use suitable decision making tools to produce workable ideas.

     
  • Apply these techniques to NPD situations and produce products with an innovative or unique design and gain legal protection

     
  • Identify and value intellectual property

     
  • Build a stronger position in the market


Please note there is also a complementary masterclass running in the afternoon; for more details click here.

 
Event Type:   Masterclass
When:   14/4/2011 9:30 to 12:30
Register:   9:00
Venue:   Rose Bowl
Cost:   Free 
 
 
To book your place go to:

 


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