Internet Marketing Workshop

Speaker: Ian Weatherhogg, Chief Technical Officer, Refractiv

Introduction

• What, Why, How, Who?
• Objectives (more visitors, longer stays, repeat visits, engagement, orders)

Digital marketing techniques

• Ingredients (1 website, 1 CMS, lots of literacy and a pinch of creativity)
• DIY SEO (Search Engine Optimisation)
• Content is King (tell the truth, tell the whole truth)
• All news is good news (keep talking and they'll keep listening)
• Think links (sell your soul for the right inbound links)
• Analysis
• Targeted e-mail marketing
• Pay-per-click (e.g. Google adwords)
• Social networking (e.g. Facebook, LinkedIn)
• Secret Stuff (Blogs, Google Local, Google sitemaps, Froogle).

Practical workshop

• Working with your own website

Conclusions / Questions

Reserve Your Place.